Weddings and galas and dances, oh my! Black tie events are a great excuse for girly girls to get glammed up, but how's a fashionista expected to play dress up without breaking the bank?
The answer:!

What is Rent the Run
way? Launched in November 2009, Rent the Runway has become the Netflix of fashion (i.e. fashion rental service).

Rent the Runway (RTR) is an eCommerce business whose mission is to democratize luxury in the U.S. Rent the Runway believes that everyone deserves a Cinderella experience to look and feel beautiful for their special occasions. They provide millions of women with the ability to rent designer dresses, accessories and other essentials for a fraction of the retail price. 

1. Search RTR's collection of dresses and accessories for your rental date (they recommend 1-2 days before your scheduled event), then filter by designer, price, length and even style! (They also offer other styling essentials, like Spanx and fashion tape.) 

2. Once you've selected your item(s), you book it (or them) for a 4-day or 8-day rental period. For example, if you've requested a dress for 4 days and the the event is on a Saturday, they recommend selecting your delivery day to be Thursday. 

3. Your order is set to arrive by 8 PM on your delivery date via UPS (or by courier, if being mailed within NYC). 

4: After your night out, you send back your items in the pre-paid envelope provided.

Every woman's body is different and it can be difficult to get sizing and fit right over the Internet. For this reason, they offer stylists who are available to chat from Monday-Friday between the hours of 9AM-7PM EST, Saturdays from 10AM-4PM EST and Sundays from 12-9PM EST.

Photo courtesy of Gabby
My friend Gabby receives invites to scores of different events and recently tried out Rent the Runway for herself. She rented a purple, sequin Nicole Miller gown and estimated her size by reading different sizing reviews. She said, "they were very accommodating and prompt. I would rent a dress [from Rent the Runway] again." 

Photo courtesy of Gabby
I think she looks like a million bucks and I doubt that anyone would ever guess that she only paid $70 instead of $605!

RTR photos were found at

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