Women have been vying for supermodel Gisele Bündchen's sexy, beach hair for years. Those golden locks are now on full display through Pantene's latest campaign to launch its first anti-oxidant damage-blocking line.
This new line is said to be able to target, capture and reduce copper build-up that can over time damage hair.
If you couldn't get that lusciously wavy look on your own, maybe this new product can help?
Bündchen has been the face of Pantene in Brazil since 2007, but starting this month will appear in all elements of the brand's U.S. marketing campaign: TV commercials, print advertising, in-store displays, iMedia and public relations outreach.
Sure looks like Bündchen's 2014 is off to a great start!