Beautiful, stylish and successful. Who are Russia's “It Girls”? Russia is a growing market in the luxury sector and as such it is worth taking a look at the Russian figures who are currently marking and influencing the fashion there, and to some degree the industry. The women who form part of “The Russian Fashion Pack” –a new elite of Russian fashionistas– have style, large closets and the attention of the fashion world. These ambassadors of style are:
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Miroslava Mikheeva Duma the daughter of Russian senator Vasily Duma and one of the most influential trendsetters of the group. This street style queen became the editor of Harper´s Bazaar Russia at 24 and worked as a freelance writer for the likes of Glamour and Tatler Magazine. Presently, she is the co-founder and editor of Buro 24/7.

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Ulyana Sergeenko is the daughter of two philologists and is married to Russian billionaire Danil Khachaturov. She did some modeling and studied Humanities in college before becoming a fashion magazine photographer. In 2011 she launched her first collection as a couture designer. Her personal style is characterized by fitted sweaters and tops with longer skirts that lend to a romantic and 50’s flair.

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Vika Gazinskaya is a young designer who started her own line under the name “Vika Gazinskaya” in 2006. Her collections are quite varied, but none are without her creative flair or a playful use of volume and shapes. When photographed, she can often be found wearing one of her own designs.

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Elena Perminova is a Siberian-born stylist who began her career as a model while studying Economy in college. Her husband is Alexander Lebedev -former KGB spy, billionaire businessman, funder of several British newspapers (including the Independent and the London Evening Standard) and anti-corruption campaigner. Her fashion uniform consists of trendy pieces and high heels.

Photo by Craig Arend
Natalia Vodianova was born into a humble family in 1982 and at age 11 began working at a fruit stand until she enrolled herself in modeling school. Her successful career has landed her the spot of the third best paid model, according to Forbes. Her husband is Antoine Arnault, from the LVMH empire. Some of her career highlights include designing lingerie collections for Etam and shoes for Centro, being the face of Calvin Klein fragrances and founding the Naked Heart Foundation (which builds playgrounds in downtrodden urban areas in Russia). 

Photo source: her Instagram page
Ekaterina Mukhina is the fashion editor of Vogue Russia since July of 2010. She studied journalism and launched her career at Vogue Russia in 2003 as a fashion intern and then went off to work at Elle, and later at Marie Claire.

These following Russian women are also known for leaving their own marks on fashion and setting new trends. They are:  

Photo by Noa Griffel
Anya Ziourova is a stylist who found her way into fashion through an internship at Vogue US and since 2009 has directed the fashion department of Russia’s Tatler. After working with Vogue US, she went on to style for Vogue’s Chinese and Japenese editions. Her style is characterized by the mixing of luxury garments with low-cost items; she herself defines her look as being more simple that the rest of the It-girl clan.

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Natasha Goldenberg is not only the childhood friend of Miroslava Duma, but she is also the director of Kova & T and a designer. She got her start as a journalist and has worked for magazines including Hello Russia and Russia Grazia. She launched her own fashion line, Tzipporahin, in 2010. Many would describe her style as eclectic with a tendency mix in bold accessories.

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Natasha Poly was born in July of 1985 and became a model in 2000. She is married to Dutch businessman, Peter Bakker.

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Darya (Dasha) Zhukova is the co-founder of Kova & T, model, founder of art ‘The Garage’ in Moscow the editor of Pop Magazine. Her parents are Alexander Radkin Zhukov, a prominent Russian oligarch, and Elena Zhukova, a retired professor of molecular biology at the University of California, Los Angeles (UCLA). Her current partner is multimillionaire Roman Abramovich.

Each one of these women has her own style but they all have to some extent captured the gaze of fashion admirers around the globe, while simultaneously changing my initial impression of Russia’s fashion as over embellished and kitschy.

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