Beautiful, stylish and successful. Who are Russia's “It Girls”? Russia is a growing market in the luxury sector and as such it is worth taking a look at the Russian figures who are currently marking and influencing the fashion there, and to some degree the industry. The women who form part of “The Russian Fashion Pack” –a new elite of Russian fashionistas– have style, large closets and the attention of the fashion world. These ambassadors of style are:
Miroslava Mikheeva Duma the daughter of Russian senator Vasily Duma and one of the most influential trendsetters of the group. This street style queen became the editor of Harper´s Bazaar Russia at 24 and worked as a freelance writer for the likes of Glamour and Tatler Magazine. Presently, she is the co-founder and editor of Buro 24/7.
Ulyana Sergeenko is the daughter of two philologists and is married to Russian billionaire
Danil Khachaturov. She did some modeling and studied Humanities in college before becoming a fashion magazine photographer. In 2011 she launched her first collection as a couture
designer. Her personal style is characterized by fitted sweaters and tops with longer skirts that lend to a romantic and 50’s flair.
Vika Gazinskaya is a young
designer who started her own line under the name “Vika Gazinskaya” in 2006. Her collections are quite varied, but none are without her creative flair or a playful use of volume and shapes. When photographed, she can often be found wearing one of her own designs.
Elena
Perminova
is a Siberian-born stylist who began her career as a
model while studying
Economy in college. Her husband is
Alexander Lebedev -former KGB spy,
billionaire businessman, funder of
several British newspapers (including the
Independent and the London Evening Standard) and anti-corruption campaigner. Her fashion uniform
consists of trendy pieces and high heels.
Natalia
Vodianova was born into a humble family in 1982 and at age 11 began working at a
fruit stand until she enrolled herself in modeling school. Her successful
career has landed her the spot of the third
best paid model, according to
Forbes.
Her
husband is
Antoine Arnault, from the LVMH empire. Some of her career highlights
include designing lingerie collections for Etam and shoes for Centro, being the
face of Calvin Klein fragrances and founding the Naked Heart Foundation (which
builds playgrounds in downtrodden urban areas in Russia).
Ekaterina
Mukhina
is the
fashion editor of Vogue Russia since July of 2010. She studied journalism
and launched her career at
Vogue Russia in 2003 as a fashion intern and then went
off to work at
Elle, and later at
Marie Claire.
These
following Russian women are also known for leaving their own marks on fashion
and setting new trends. They are:
Anya
Ziourova is
a stylist who found her way into fashion through an internship at Vogue US and since 2009 has
directed the fashion department of Russia’s Tatler. After working with Vogue
US, she
went on to style for Vogue’s Chinese and Japenese editions. Her style is
characterized by the mixing of luxury garments with low-cost items; she
herself defines her look as being more simple that the rest of the It-girl
clan.
Natasha
Goldenberg is not
only the childhood friend of Miroslava Duma, but she is also the director of
Kova & T and a designer. She got her start as a journalist and has worked
for magazines including Hello Russia and Russia Grazia. She launched her own
fashion line, Tzipporahin, in 2010. Many would describe her style as eclectic
with a tendency mix in bold accessories.
Natasha
Poly was
born in July of 1985 and became a
model in 2000. She is married to Dutch
businessman,
Peter Bakker.
Darya
(Dasha) Zhukova is the co-founder of Kova & T, model, founder of art ‘The Garage’
in Moscow the editor of Pop Magazine. Her parents are Alexander Radkin Zhukov, a prominent Russian
oligarch, and Elena Zhukova, a retired professor
of molecular biology at the University of California, Los Angeles (UCLA). Her
current partner is multimillionaire Roman Abramovich.
Each one of these women has her own style but they all
have to some extent captured the gaze of fashion admirers around the globe, while simultaneously changing my initial impression of Russia’s fashion as over
embellished and kitschy.
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